Many of our client’s sites evolve to become a core part of their internal and external communication – virtual organisations which define the intelligence and spirit of the collective group of people and services.
This can generate a very large amount of constantly changing data, all of which need careful management using sophisticated tools to ensure the user get the information they desire as quickly and directly as possible.
One of the most important support tools in delivering this experience is the search engine. This acts as an information funnel through which all the content travels. Our tools are bespoke and robust and guaranteed to help the user find whatever they are looking for with the minimum of effort.
The data is also tagged to mirror the latest advances in web search engines ensuring the user is exposed to the maximum number of related search results. We are fluent in search engine descriptions and understand the kind of unique identifier language that search engines trawling content recognise and record.
This will become even more important in the future as search engines start to examine the data in more detail, filtering these ‘key’ references to content and publishing the results in a more refined fashion.
As part of our consultation and planning procedure we build these points into our recommendations, so you can refine and guide us in prioritising definitions and campaign objectives.