Influencing the Trends

The trends at the core of the luxury fashion industry change rapidly.

To assist in communicating this information and drive traffic to a central site we developed a newsletter highlighting the key news items.

Our monitoring tools allow us to know who opened the promotional item, what content was viewed and if they sent in onto a friend. This device helped increase site visits and stimulated debate and as it is constructed around re-produced template, the management of the campaign is tightly controlled.