Marketing ID

The team created this identity for Champ Cars UK who had secured the UK concession for YES (Young Engineers Sportscar) roadsters.

YES had proved to be an unpopular choice of name for the UK market as had the logo itself. With a new badge for the car and assistance in developing names for the brand and its three models, the car and the brand where launched at the Goodwood Festival of Speed.

This brand change has proved extremely influential in developing the product range further, in this crowded and very competitive sector.