When Bosch wanted to generate leads via construction sites to pass on to its dealer network the concept of vehicle branding was an unusual and imaginative solution.
Customising the vans with On-Site Xtra branding along with the production of support promotional material projected a confident and professional image that was difficult to miss.
The bold branding attracted attention and allowed the representatives to meet their target audience with ease. The results were very successful and the livery was expanded across a larger number within the corporate fleet.