This was a charity auction to sell unique bespoke jewellery. The designs were created by Hollywood celebrities from television, film, and music such as Brooke Shields and Whoopi Goldberg and produced by famous designers/luxury brands.
The finished items were auctioned at an event in New York and via the online site and the funds went to the Stars sponsored charities; raising a large amount of money and increasing the charities profile and generating further cross media PR activity.