Global Brands Local Promotion

Being trusted to work Christian Dior one of the most influential brands on the planet is quite a complement in itself; manipulating that brand into today’s technological advances and influencing their retail market is also quite a challenge.

Historically the National Sales Force used printed marketing collateral as their main sales tool - viewed as uninspiring.

Our solution was to produce a series of interactive programmes that presented more product and promotional details using graphics, video and animation.

This resulted in increased orders and a more educated sales network.