Large Scale Projections

This was an Anti Smoking Government Campaign. Our concept was to visually convert one of the 103 metre high chimneys on the iconic Battersea Power Station in London into a giant cigarette, showing the campaign logo and response telephone number.

This was achieved by projecting from the opposite bank across the River Thames, a considerable distance which needed precise measurement and timing. The photographs gain a lot a press attention, resulting in free campaign publicity across many national media channels.