This was an Anti Smoking Government Campaign. Our concept was to visually convert one of the 103 metre high chimneys on the iconic Battersea Power Station in London into a giant cigarette, showing the campaign logo and response telephone number.
This was achieved by projecting from the opposite bank across the River Thames, a considerable distance which needed precise measurement and timing. The photographs gain a lot a press attention, resulting in free campaign publicity across many national media channels.